Custom Natural Color Blending: Art or Science?

Welcome to the world of colorMaker, where art and science, and a little bit of magic, come together to produce custom natural color blends that are completely compatible with our clients’ product, process, distribution and packaging needs. Through our partnership with D. D. Williamson & Co., the world leader in caramel color, colorMaker is able to offer clients superior technical strength and distribution on a global scale.

The blending of naturally-derived colorants is not unlike the blending of paints on an artist’s palette; the process requires an artist’s eye and an artist’s sensibility.  In seeking compatibility with client needs, science enters the picture, as we search for answers about a colorant’s physical form, its oil or water-solubility, how a product’s final pH might affect the colorant and other variables which impact natural colorants.

Only when we have achieved success in both the artistic and scientific realms do we see the effects of magic in the process. Ideally, a custom natural color blend – be it a yellow, yellow-orange, red, red-violet or a brown – will figuratively turn to gold in terms of its cost-efficiency and added-value to both the client and the end-user. Tangible evidence of colorMaker magic is seen in the heavy volume of repeat business for our long-established clients, as well as in the frequent referrals we receive from clients satisfied with the quality and precision of our work.